food app branding

Fruitful

Branding & app design

Fruitful approached us to create a brand identity and app design system for their new application in recipe creation.

The aim was to create a modern brand and app design system – but stay true to the utility function of the app.

Client: Fruitful

Solution

Inspired by traditional paper recipe cards – we created a UI design system based around stacking cards.

The app was given light paper tones throughout with striking Black lines to make a loose connection to traditional pen and paper. Steering clear of cliched design styles and imagery.

How we worked with Fruitful

Want to hear more about how we worked with Fruitful or have an app design project in mind?

  • Brand identity development
  • App Design

Daniel & Greatergood® Brands are a class act. Immediately understood the brief and was able to articulate his vision clearly. They produced a range of very thoughtful, high quality designs, resulting in a great brand guide for our app. Exactly what we were looking for. Total pleasure to work with!

Melodie Mair Fruitful

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