Solution
Inspired by traditional paper recipe cards – we created a UI design system based around stacking cards.
The app was given light paper tones throughout with striking Black lines to make a loose connection to traditional pen and paper. Steering clear of cliched design styles and imagery.
How we worked with Fruitful
Want to hear more about how we worked with Fruitful or have an app design project in mind?
- Brand identity development
- App Design
Daniel & Greatergood® Brands are a class act. Immediately understood the brief and was able to articulate his vision clearly. They produced a range of very thoughtful, high quality designs, resulting in a great brand guide for our app. Exactly what we were looking for. Total pleasure to work with!
Melodie Mair
Fruitful