The brief was to create an aspirational lifestyle brand that consumers would want to proudly display on bedside tables. We created a sleek & chic Black and White brand identity and design system making use of lunar phases as a key brand asset.

Use of monochrome and moon phases made the proposition immediately clear as a sleep product with functional benefit. This was paired with clean and contemporary confident typography and understated luxury packaging treatments across SKU’s.

• Brand identity creation
• Consumer packaging design
• E-commerce website creation