The Project
The brief was to create an aspirational lifestyle brand that consumers would want to proudly display on bedside tables. We created a sleek & chic Black and White brand identity and design system making use of lunar phases as a key brand asset.
Use of monochrome and moon phases made the proposition immediately clear as a sleep product with functional benefit. This was paired with clean and contemporary confident typography and understated luxury packaging treatments across SKU’s.
How we worked with The Good Knight Co
Want to hear more about how we worked with The Good Knight Co or have a consumer packaging design project in mind?
Everyone has commented on the brand and packaging and how absolutely spot on it is – great work!
Charlie
The Good Knight Co