The Project
We were approached by Firebites to create a new identity and packaging range for their new brand of hot crisps.
From the off we wanted to steer clear of typical FMCG hot crisp imagery (chillis, heat dials) and create a range with more of a cult craft feel.
We created a bespoke logotype using traditional woodcut techniques to add layers of interest and sell the heat-led proposition. This was paired with a suite of seamless flame patterns that were flooded across packets in bold SKU colours for shelf standout, and differentiation against other household name brands in hot crisp snacking.
The result is a brand that has immediate shelf standout, encourages repeat purchases and multiple buys, and makes the heat proposition clear to consumers – in a more premium approach to traditional hot snacks.
How we worked with Firebites
Want to hear more about how we worked with Firebites or have a snack packaging project in mind?
The Well Bean Co
FMCG Food To Go
CHHABRA
Seagram’s Gin
Gro Gro®
Stir It Up
Miso Tasty
Snact
Wipeless
The Good Knight Co
The Savourists
Don’t Worry Get Cooking
EIT Food
Fruitful
The Kraken
Pernod Ricard
The Deaf & Hearing Ensemble
Vieve Protein Water
Pret A Manger
The Graft Coworking
Exoro
Firebites
Chizou
Content Marketing
Wishbone
Raw Ecstasy
Juno Bamboo Water
Keto Care
Riviera Iced Tea
Farmdrop
Natural Ketosis
Ice Cream Parlor
Union Coffee
