Ice Cream Parlor approached us to create a new range of popcorn in classic ‘American Candy’ flavours. They were looking for a slightly more premium brand when up against the mass FMCG products – with a focus on nostalgic indulgence.

We leveraged the nostalgia associated with Ice Cream Parlours, and American Candy by creating key brand assets such as waffle cone backgrounds, luxurious drip detailing, and custom lettering.

Our bold packaging designs make a statement on shelf, evoking fond memories and creating a sense of familiarity and comfort among consumers.