Brand Strategy

BRAND STRATEGY AGENCY

Cutting through complexity and steering brands in the right direction. Strategic brand direction for growing, and established brands and organisations.

We craft brand strategy for both scaling brands and established global groups. With over 19 years commercial experience we have experienced how brands grow directly – through our work spanning decades.

Our work in brand strategy ensures your brand or organisation has its best foot forward and a strategic outlook for the future. Ensuring your brand’s future resilience and relevance (or a plan for how we get there).

Brand Positioning

Defining our place in the market and a vision for how we can change it.

Brand Heart

Getting to the heart of it. Purpose, vision, values – helping you define your brand.

Brand Personality

Helping consumers connect to your brand and resonate with how it looks and sounds and interacts.

Brand Storytelling

Uncovering your authentic brand story and telling it succinctly, to connect with your audience at a deeper level.

Brand & Product Architecture

Deciphering layers on brand complexity and building understanding amongst customers and consumers.

Guidelines, Playbooks & Strategy Decks

Ensuring success with single points of call for brand strategy.

View more disciplines

Branding, Packaging Design, Brand Strategy, Shopify, Web Design & Digital, Marketing, FMCG & Retail Design, Brand Activation & Experience, Analysis & Insights

“Greatergood® created our new branding and packaging across several ranges in order to attract new consumers and make authentic Japanese cuisine more accessible. After a hugely successful crowdfunding campaign and successful listing in further retailers we are ecstatic with our outcome and looking forward to working with Greatergood® on many more projects to come!”.

Bonnie Chung Miso Tasty

“We worked with Greatergood® on the design of our EIT Food Startup Guide and e-learning course. This was no easy project as 120 pages of tricky content needed to be brought to life for the user in a way that made it engaging and enjoyable. Greatergood® were more than up to the task producing a solution that is not only exceptionally practical but beautiful.”

Joseph Gridley EIT Food

“We worked with Greatergood® on our branding, packaging and direction for our brand of vegan chocolate. The outcome across the board has been fantastic and extremely well received by our consumers”.

Charlie Claydon The Well Bean

“We worked with Greatergood® on a number of brand marketing projects including our banana bar crowdfunding campaign and various brand activations. Both had amazing results. They understood our brand values pretty much straight away & always produced work to a really high standard and on time, even when we had really last minute requests”.

Ilana Taub Snact

“Working with Greatergood was brilliant! From concept origination to full blown product branding, they brought our ideas to life. Greatergood are so creative and we’re so pleased with the product branding they created. We cannot wait to work with them on our next Chhabra project”.

Casey Nicholas Chaabra

“Thank-you Greatergood for your help on our first out of home campaign, we are really happy with the results and have been getting positive feedback and even additional ad space free of charge.”.

Rafael Rozenson Vieve

“Greatergood did all of the branding, packaging and marketing for our iced tea. They followed the brief perfectly, were really helpful and communication was alway great. They have really good knowledge of the beverage industry and our branding is the first thing we get complimented on!”.

Francesca Gresswell Riviera Iced Tea