Consumer Branding Archives — Greatergood® Brand Design Agency London

How To Build A FMCG Brand

It suddenly seems like everybody wants a piece of the FMCG (fast-moving consumable goods) pie. From celebrity energy drinks to alcohol-free wines and everything in between, FMCG is hot property. Starting an…

Why Brand Guidelines Are Important – 10 Reasons

In today’s interconnected world, consumers are bombarded with brand messaging and experiences across a multitude of formats as they navigate their daily lives. From the moment they wake up to the time…

Brand Storytelling – 15 Tips for FMCG Brand Storytelling

In the hyper-competitive food and drink landscape, effective brand storytelling can make all the difference in setting your brand apart from the rest. A well-crafted brand story can connect with consumers on…

Writing a Brand Design Brief – 9 Tips to Include

A solid design brief is the key foundation of any design project. More often than not, when a project takes a wrong direction it can often be pinpointed to the initial design…

10 Tips To Becoming A More Sustainable Brand

What used to fall under CSR and other corporate jargon is now a fundamental consideration for any brand, and, frankly, common sense. A sustainable brand will not only increase brand value and…