From building brand awareness to driving sales and fostering consumer loyalty, a well-executed FMCG / CPG marketing strategy is crucial for brands. With many consumer brands now being omnichannel – it can…
Brand
How To Build A FMCG Brand
It suddenly seems like everybody wants a piece of the FMCG (fast-moving consumable goods) pie. From celebrity energy drinks to alcohol-free wines and everything in between, FMCG is hot property. Starting an…
Why Brand Guidelines Are Important – 10 Reasons
In today’s interconnected world, consumers are bombarded with brand messaging and experiences across a multitude of formats as they navigate their daily lives. From the moment they wake up to the time…
Frozen Food Packaging Design – 5 Key Considerations
The world of frozen food has been hotting up for some time now. Consumers understand that frozen can still mean fresh, if not fresher. A whole host of challenger brands are challenging…
Food Packaging Design – 10 Tips On Labelling Compliance
In the fast-paced world of FMCG, where products move swiftly from production to consumer’s hands, accurate and compliant food packaging design labelling is crucial. Ensuring that your FMCG brand adheres to labelling…
7 Tips for Product SKU Naming for FMCG Food & Drink Brands
Product SKU naming is a critical aspect of a well-developed and thought-out FMCG or CPG product. A well-crafted product SKU name can help differentiate your product from competitors and make it easier…
FMCG Digital Marketing Strategies on a Shoestring – 8 Ideas
When you’re operating on a limited budget, it’s essential to make every penny count. This is especially true for FMCG food & drink brands looking to drive marketing success while being mindful…
Effective Experiential Marketing Activations for FMCG & CPG Consumer Brands – 10 Tips
Experiential marketing is an incredibly powerful tool for FMCG & CPG consumer brands to create in-person experiences that leave a lasting impression on consumers. By creating memorable in-person brand activation experiences, brands…
Designing Effective SRP Packaging Design for FMCG & CPG Brands – 8 Tips
As an FMCG or CPG brand, your product’s packaging design is crucial to its success on the retail shelf. Shelf-ready packaging (SRP) plays a particularly important role, as it is the packaging…
Brand Storytelling – 15 Tips for FMCG Brand Storytelling
In the hyper-competitive food and drink landscape, effective brand storytelling can make all the difference in setting your brand apart from the rest. A well-crafted brand story can connect with consumers on…