It suddenly seems like everybody wants a piece of the FMCG (fast-moving consumable goods) pie. From celebrity energy drinks to alcohol-free wines and everything in between, FMCG is hot property. Starting an…
Startup
Why Brand Guidelines Are Important – 10 Reasons
In today’s interconnected world, consumers are bombarded with brand messaging and experiences across a multitude of formats as they navigate their daily lives. From the moment they wake up to the time…
FMCG Digital Marketing Strategies on a Shoestring – 8 Ideas
When you’re operating on a limited budget, it’s essential to make every penny count. This is especially true for FMCG food & drink brands looking to drive marketing success while being mindful…
Starting a Food Business – 5 Questions To Ask
Creating an FMCG brand that can truly stand the test of time takes time, planning, expertise and often the involvement of many different people and suppliers. There is an illusion of the…
Greatergood® & EIT Food Launch FREE Food & Drink E-Learning Course for Entrepreneurs
After working with EIT Food on an entrepreneurs handbook – the guide proved so popular that we were asked to create a new online e-learning course to allow more people to access…
Greatergood® & EIT Food create an entrepreneur advice guide for F&B startups
We recently had the pleasure of working with EU food initiative ‘EIT Food’ on the creation of an advice guide for F&B startups. EIT Food exist to support innovative and impactful agrifood entrepreneurs and startups to deliver…
How to Create an Effective Crowdfunding Campaign – 8 Tips
Crowdfunding can be an invaluable tool for raising funds for a startup or established brand. In addition to raising finance, crowdfunding can also help your business gain attention and some much-needed PR.…
Founder Focus: Ilana Taub, Snact
This week for our first installation of ‘Founder Focus‘, we’ll be chatting with Ilana Taub – co-founder of sustainable snack brand ‘Snact’. Ilana founded the company in 2013 alongside partner Michael and…
10 Invaluable Free Tools For Startups
Free Tools For Startups At Greatergood we are lucky to work with a wide range of entrepreneurs who are all at different stages of their businesses ventures. One regular thing we see…