Brand Archives — Greatergood® Brand Design Agency London

How To Create A Brand Name – 5 Tips

Creating a compelling brand name is a fundamental step in establishing your business identity and setting the stage for long-term success. Your brand name is often the first impression you make on…

What Are Brand Extensions? 5 Examples

In today’s dynamic market landscape, brands are constantly seeking innovative strategies to expand their reach and enhance their product offerings. One such powerful strategy is brand extension. But what exactly is a…

FMCG & CPG Marketing Strategy: Free Template

From building brand awareness to driving sales and fostering consumer loyalty, a well-executed FMCG / CPG marketing strategy is crucial for brands. With many consumer brands now being omnichannel – it can…

How To Build A FMCG Brand

It suddenly seems like everybody wants a piece of the FMCG (fast-moving consumable goods) pie. From celebrity energy drinks to alcohol-free wines and everything in between, FMCG is hot property. Starting an…

Why Brand Guidelines Are Important – 10 Reasons

In today’s interconnected world, consumers are bombarded with brand messaging and experiences across a multitude of formats as they navigate their daily lives. From the moment they wake up to the time…

Frozen Food Packaging Design – 5 Key Considerations

The world of frozen food has been hotting up for some time now. Consumers understand that frozen can still mean fresh, if not fresher. A whole host of challenger brands are challenging…

Food Packaging Design – 10 Tips On Labelling Compliance

In the fast-paced world of FMCG, where products move swiftly from production to consumer’s hands, accurate and compliant food packaging design labelling is crucial. Ensuring that your FMCG brand adheres to labelling…

7 Tips for Product SKU Naming for FMCG Food & Drink Brands

Product SKU naming is a critical aspect of a well-developed and thought-out FMCG or CPG product. A well-crafted product SKU name can help differentiate your product from competitors and make it easier…

FMCG Digital Marketing Strategies on a Shoestring – 8 Ideas

When you’re operating on a limited budget, it’s essential to make every penny count. This is especially true for FMCG food & drink brands looking to drive marketing success while being mindful…

Effective Experiential Marketing Activations for FMCG & CPG Consumer Brands – 10 Tips

Experiential marketing is an incredibly powerful tool for FMCG & CPG consumer brands to create in-person experiences that leave a lasting impression on consumers. By creating memorable in-person brand activation experiences, brands…