Limited edition products have the potential to create a sense of urgency and excitement among consumers, making them highly sought after and a great PR piece for any brand. One of the…
Brand
Successful Packaging design in DTC & E-Commerce – 8 Tips
As more consumers turn to online shopping and DTC (direct to consumer) with their favorite brands and new ones which align with their values, the role of packaging design in e-commerce and…
Starting a Food Business – 5 Questions To Ask
Creating an FMCG brand that can truly stand the test of time takes time, planning, expertise and often the involvement of many different people and suppliers. There is an illusion of the…
Food Packaging Design Fundamentals – 5 Things You Must Get Right
Bringing a food product to market is a delicate balancing act of numerous variables. Your chosen food packaging design will have a direct impact on your cost of goods (how much does…
A new vision for the European ambient baby food category – our work with Gro Gro®
We are thrilled to share our work with babyfood brand Gro Gro® Gro Gro® is a new range of cold-pressed HPP baby food – looking to challenge the European baby food market which…
Greatergood® Featured In – Pure NPD
Greatergood® founder Daniel Hinde, recently had the pleasure of speaking with new food insights and trends magazine ‘The Cream’. In the article, Daniel discusses all things food retail, along with five key…
Packaging Design Guide – Tips & Jargon Buster
Do you have a packaging design project on the horizon? Looking to up your knowledge of packaging design terms and confusing jargon? Here we’ve compiled a list of the most common terms…
Multisensory Packaging – 20 Of Our Favourites
Multisensory packaging successfully draws on our senses of touch, sight, hearing, smell and taste. When executed correctly these senses enable us to create memorable experiences – becoming synonymous with a brand and creating brand…
Greatergood® & EIT Food Launch FREE Food & Drink E-Learning Course for Entrepreneurs
After working with EIT Food on an entrepreneurs handbook – the guide proved so popular that we were asked to create a new online e-learning course to allow more people to access…
What is a B Corp? And how do I become one?
You may have heard of B Corps, noticed the bold little B logo, or even purchased a B Corp product before – but what does it all mean? Certified B Corporations have…