Cannabidiol brand ‘Esenia’ created a two day CBD wellness pop-up in London’s Covent Garden. Spread across five experiential zones, the pop-up aimed to give Londoners a chance to reconnect with mind and…
Brand
FMCG Packaging Design – Print Finishes For Retail Success
Product standout & shelf presence are a key concern for any food and drink brand. Packaging is your first impression and needs to resonate and attract consumers in increasingly competitive categories. By…
Writing a Brand Design Brief – 9 Tips to Include
A solid design brief is the key foundation of any design project. More often than not, when a project takes a wrong direction it can often be pinpointed to the initial design…
Plastic Packaging Audit – 12 Questions To Ask
It seems we can’t go a day without hearing the detrimental impact plastics are having on both our planet and our health. From the ocean to land and now our own bodies…
To what do brands owe our mental health?
Once a topic best left out of polite conversation, the stigma of mental health has come a long way over the past ten years. From daily self-help apps, to adult colouring books…
Re-defining Beauty – What Does It Mean For The Modern-Day Consumer?
The Modern-Day Consumer As we begin to redefine the idea of inclusivity in society and break down gender barriers. We are seeing exciting brand and product developments breaking through the noise of…
How To Build Brand Loyalty
Brand loyalty is the utopia of consumer branding, building up a solid following of individuals who live and breathe the brands they use. Not only does this committed consumer ensure repeat purchases…
How to Get Onto The Supermarket Shelf
Last week we spent the day at Courier Live for a day of workshops, talks and networking with startups and established brands across a range of categories. One of our favourite talks of…
Greggs: Striking the Right Balance
On Friday we headed down to Lunch! food-to-go show for a day of meeting food brands and startups, sampling new products, and listening to some of the industry keynote speakers. We were particularly…