Multisensory packaging successfully draws on our senses of touch, sight, hearing, smell and taste. When executed correctly these senses enable us to create memorable experiences – becoming synonymous with a brand and creating brand…
FMCG Packaging Design
5 Second Rule – 15 Tips for Effective Front of Packaging Messaging
We have written in previous articles about the importance of first impressions within packaging design. From print finishes to multi-sensory design and ensuring a thorough packaging brief. Consumers on average take a…