Multisensory packaging successfully draws on our senses of touch, sight, hearing, smell and taste. When executed correctly these senses enable us to create memorable experiences – becoming synonymous with a brand and creating brand…
Insights
Greatergood® & EIT Food Launch FREE Food & Drink E-Learning Course for Entrepreneurs
After working with EIT Food on an entrepreneurs handbook – the guide proved so popular that we were asked to create a new online e-learning course to allow more people to access…
Mintel Global Food and Drink Trends 2030 – Our Highlights
Mintel recently released their 2030 Global Food and Drink Trends report – a projection of future-looking trends impacting industry over the next 10 years. The report identifies shifts in consumer demands, new product…
What is a B Corp? And how do I become one?
You may have heard of B Corps, noticed the bold little B logo, or even purchased a B Corp product before – but what does it all mean? Certified B Corporations have…
5 Second Rule – 15 Tips for Effective Front of Packaging Messaging
We have written in previous articles about the importance of first impressions within packaging design. From print finishes to multi-sensory design and ensuring a thorough packaging brief. Consumers on average take a…
Designing Multisensory Packaging – Tips & Examples
In developing a packaging design brief, the fundamentals can be distilled down to Simplicity, Clarity & Communication, Shelf Appeal, and Longevity/Versatility. We can create packaging which looks great on shelf and connects…
Product design for eco-conscious brand
New Zealand based ‘Wishbone Design’ recently commissioned us to work on the product design of their beautiful limited edition ‘Music Bike‘. We worked closely with Wishbone to illustrate and render artists drawings…
A CBD Wellness Pop-Up In Covent Garden
Cannabidiol brand ‘Esenia’ created a two day CBD wellness pop-up in London’s Covent Garden. Spread across five experiential zones, the pop-up aimed to give Londoners a chance to reconnect with mind and…
FMCG Packaging Design – Print Finishes For Retail Success
Product standout & shelf presence are a key concern for any food and drink brand. Packaging is your first impression and needs to resonate and attract consumers in increasingly competitive categories. By…
Greatergood® & EIT Food create an entrepreneur advice guide for F&B startups
We recently had the pleasure of working with EU food initiative ‘EIT Food’ on the creation of an advice guide for F&B startups. EIT Food exist to support innovative and impactful agrifood entrepreneurs and startups to deliver…