As more consumers turn to online shopping and DTC (direct to consumer) with their favorite brands and new ones which align with their values, the role of packaging design in e-commerce and…
Insights
Food Packaging Design – Designing for Limited Editions
Limited edition products have the potential to create a sense of urgency and excitement among consumers, making them highly sought after and a great PR piece for any brand. One of the…
Brand Storytelling – 15 Tips for FMCG Brand Storytelling
In the hyper-competitive food and drink landscape, effective brand storytelling can make all the difference in setting your brand apart from the rest. A well-crafted brand story can connect with consumers on…
Food Packaging Design Fundamentals – 5 Things You Must Get Right
Bringing a food product to market is a delicate balancing act of numerous variables. Your chosen food packaging design will have a direct impact on your cost of goods (how much does…
Starting a Food Business – 5 Questions To Ask
Creating an FMCG brand that can truly stand the test of time takes time, planning, expertise and often the involvement of many different people and suppliers. There is an illusion of the…
Direct To Consumer DTC Packaging Design – 15 Examples
Direct to consumer or ‘DTC’ has become a key channel for a majority of FMCG & consumer lifestyle brands. Offering direct access to consumer relationships and potentially higher product margins. With a…
A new vision for the European ambient baby food category – our work with Gro Gro®
We are thrilled to share our work with babyfood brand Gro Gro® Gro Gro® is a new range of cold-pressed HPP baby food – looking to challenge the European baby food market which…
Greatergood® Featured In – Pure NPD
Greatergood® founder Daniel Hinde, recently had the pleasure of speaking with new food insights and trends magazine ‘The Cream’. In the article, Daniel discusses all things food retail, along with five key…
Founder Focus: Tanya Lambert, Tanya’s Just Real
In our latest Founder Focus we caught up with Tanya Lambert – founder of disruptive fresh sauce brand ‘Tanya’s Just Real’. We speak with Tanya about everything food, startup and the challenges…
Packaging Design Guide – Tips & Jargon Buster
Do you have a packaging design project on the horizon? Looking to up your knowledge of packaging design terms and confusing jargon? Here we’ve compiled a list of the most common terms…