Packaging Archives — Page 2 of 3 — Greatergood® Brand Design Agency London

Food Packaging Design Fundamentals – 5 Things You Must Get Right

Bringing a food product to market is a delicate balancing act of numerous variables. Your chosen food packaging design will have a direct impact on your cost of goods (how much does…

Direct To Consumer D2C Packaging Design – 15 Examples

Direct To Consumer DTC Packaging Design – 15 Examples

Direct to consumer or ‘DTC’ has become a key channel for a majority of FMCG & consumer lifestyle brands. Offering direct access to consumer relationships and potentially higher product margins. With a…

Baby Food Packaging Design – A new vision for the European ambient baby food category – our work with Gro Gro®

We are thrilled to share our work with babyfood brand Gro Gro® Gro Gro® is a new range of cold-pressed HPP baby food – looking to challenge the European baby food market which…

Packaging Design Guide – Tips & Jargon Buster

Do you have a packaging design project on the horizon? Looking to up your knowledge of packaging design terms and confusing jargon? Here we’ve compiled a list of the most common terms…

Multisensory Packaging – 20 Of Our Favourites

Multisensory packaging successfully draws on our senses of touch, sight, hearing, smell and taste. When executed correctly these senses enable us to create memorable experiences – becoming synonymous with a brand and creating brand…

Greatergood® & EIT Food Launch FREE Food & Drink E-Learning Course for Entrepreneurs

After working with EIT Food on an entrepreneurs handbook – the guide proved so popular that we were asked to create a new online e-learning course to allow more people to access…

5 Second Rule – 15 Tips for Effective Front of Packaging Messaging

We have written in previous articles about the importance of first impressions within packaging design. From print finishes to multi-sensory design and ensuring a thorough packaging brief. Consumers on average take a…

Designing Multisensory Packaging – Tips & Examples

In developing a packaging design brief, the fundamentals can be distilled down to Simplicity, Clarity & Communication, Shelf Appeal, and Longevity/Versatility. We can create packaging which looks great on shelf and connects…

FMCG Packaging Design – Print Finishes For Retail Success

Product standout & shelf presence are a key concern for any food and drink brand. Packaging is your first impression and needs to resonate and attract consumers in increasingly competitive categories. By…

Plastic Packaging Audit – 12 Questions To Ask

It seems we can’t go a day without hearing the detrimental impact plastics are having on both our planet and our health. From the ocean to land and now our own bodies…