FMCG Packaging Design Archives — Greatergood® Brand Design Agency London

Frozen Food Packaging Design – 5 Key Considerations

The world of frozen food has been hotting up for some time now. Consumers understand that frozen can still mean fresh, if not fresher. A whole host of challenger brands are challenging…

Food Packaging Design – 10 Tips On Labelling Compliance

In the fast-paced world of FMCG, where products move swiftly from production to consumer’s hands, accurate and compliant food packaging design labelling is crucial. Ensuring that your FMCG brand adheres to labelling…

7 Tips for Product SKU Naming for FMCG Food & Drink Brands

Product SKU naming is a critical aspect of a well-developed and thought-out FMCG or CPG product. A well-crafted product SKU name can help differentiate your product from competitors and make it easier…

Designing Effective SRP Packaging Design for FMCG & CPG Brands – 8 Tips

As an FMCG or CPG brand, your product’s packaging design is crucial to its success on the retail shelf. Shelf-ready packaging (SRP) plays a particularly important role, as it is the packaging…

Food Packaging Design – Designing for Limited Editions

Limited edition products have the potential to create a sense of urgency and excitement among consumers, making them highly sought after and a great PR piece for any brand. One of the…

Successful Packaging design in DTC & E-Commerce – 8 Tips

As more consumers turn to online shopping and DTC (direct to consumer) with their favorite brands and new ones which align with their values, the role of packaging design in e-commerce and…

Food Packaging Design Fundamentals – 5 Things You Must Get Right

Bringing a food product to market is a delicate balancing act of numerous variables. Your chosen food packaging design will have a direct impact on your cost of goods (how much does…

Starting a Food Business – 5 Questions To Ask

Creating an FMCG brand that can truly stand the test of time takes time, planning, expertise and often the involvement of many different people and suppliers. There is an illusion of the…

Direct To Consumer D2C Packaging Design – 15 Examples

Direct To Consumer DTC Packaging Design – 15 Examples

Direct to consumer or ‘DTC’ has become a key channel for a majority of FMCG & consumer lifestyle brands. Offering direct access to consumer relationships and potentially higher product margins. With a…

Packaging Design Guide – Tips & Jargon Buster

Do you have a packaging design project on the horizon? Looking to up your knowledge of packaging design terms and confusing jargon? Here we’ve compiled a list of the most common terms…